Our Customers
Our Approach
Delivery costs are the deciding factor driving profitability per customer. With our LMO (Last Mile Optimization) scoring system, you can assess each individual customer according to their profitability for your publishing house. We evaluate all buildings in your delivery area, including those not currently receiving delivery. You receive full transparency, through map displays, and right within your relevant publishing systems.
Using this data, you can identify the optimal product for each customer using the contribution margin-optimized transformation approach. Logistics and the reader market/sales in particular benefit from the jointly developed, coordinated, and strategic approach, which enables the sustainable transformation of your publishing house.
Benefits of the LMO-Scoring
Targeted customer approach and acquisition
Cost reduction and margin optimization
Regular health checks for your customer base
Background
Transformation Management
In order to optimize the transformation from print to digital, it is necessary to consider and manage print contribution margins and digital contribution margins separately.
We call this the margin-optimized transformation.
The Challenge
The print contribution margin is largely influenced by sales and delivery costs. However, it is virtually impossible to allocate costs accurately to each building delivered to in a dynamic delivery network.
Our Approach
The LMO score we have developed evaluates all individual buildings in the customer's delivery area and is an indicator of the contribution margin potential of all existing and new customers. This enables the publisher to manage a healthy transformation down to the subscription level.
The Effect
Print offerings that generate higher contribution margins than their digital alternatives can be strengthened directly. In addition, rapid optimizations are possible through conversion to digital products in the case of subscriptions with negative print contribution margins.
What working with us looks like:
- You receive a request for the minimum required data from your systems. Together, we determine whether and which additional parameters should be included
- We calibrate the LMO scoring to the individual characteristics of your publishing house and distribution area
- You receive the first calculation of the LMO scoring for all buildings in your distribution area, including initial analyses and recommendations for quick wins — enabling you to instantly leverage potential
- Periodical recalculation of scores helps you track the evolution of your distribution area and customer base margin health as the data changes
- We assist in developing your individual strategy for a margin-optimized transformation, and support you in it's implementation
About RC Analytics
At RC Analytics, our goal is to provide the best solutions for our clients in the publishing world when it comes to complex, data-driven issues.
With our in-depth industry knowledge and innovative approaches, we work with you to shape the future of your publishing house.
RC Analytics was founded as a sister company of Richard Consulting. Richard Consulting is a boutique strategy consultancy focusing on media, logistics, and private equity. It provides its clients with long-term, comprehensive, and value-adding support in strategic issues and corporate transactions, tailored to their needs.
Please contact us for further information—we look forward to getting to know you!
